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Articles: 54 Results
Supermarket price wars: research suggests personalised offers are more effective in convincing consumers that a brand offers good value
June 29, 2015 by Richard Shotton, ZenithOptimedia

Supermarket price wars: How to convince consumers a brand offers value

Many retailers broadcast offers to convince the public they offer good value. But citing new in-house research, Richard Shotton, head

Financial services: four things marketers can do now to reboot the sector
June 17, 2015 by Sara Spary

Four transformational things marketers need to do to reboot banking

A huge loss of trust, a perceived lack of transparency and a mega hangover from the financial crash and bank

Charlotte Street: Saatchi & Saatchi has agreed to cover payments owed to cleaners working in their offices
December 08, 2014 by Gurjit Degun

Saatchi & Saatchi London agrees to pay cleaners owed wages

Saatchi & Saatchi London has defended its position after 35 cleaners were not paid for working at its Charlotte Street

Topshop at London Fashion Week
November 26, 2014

Case study: Topshop at London Fashion Week

Topshop's clever use of social media at London Fashion Week helped to launch the retailer's 2015 spring/summer collection.

Moms for Gunn Sense: 'little red riding hood'
September 26, 2014 by Donald Gunn

13 ways to create a winning print ad

The Gunn Report has classified over 1,000 of the most awarded and admired ads and campaigns in the world from

Unilever: working with start-ups on sustainability issues
September 24, 2014 by Ian Griggs

Unilever Foundry challenges start-ups on kids' nutrition, hygiene and water-saving

Hand-washing, home-cleaning and water-saving solutions are among the six briefs unveiled by Unilever in an open challenge to start-ups to

Over 50s: the majority feel ignored by tech brands says survey
June 20, 2014 by Loulla-Mae Eleftheriou-Smith

Tech-savvy over 50s feel shut out by the likes of Apple and Samsung

Tech-savvy consumers over the age of 50 have said they feel ignored by tech giants such as Apple and Samsung,

Outdoor advertising: more effective when mobile data used in planning says research
June 06, 2014 by Ian Griggs

Outdoor ads three times more effective when planned with mobile data

Out-of-home advertising is three times more effective when mobile data is used to plan campaigns, according to the initial results

#NewsOnTheTweet infographic: 59% of Twitter users follow a newsbrand
March 04, 2014 by Arif Durrani

Majority of 15m Twitter users in the UK follow a newspaper

The symbiotic relationship between Twitter and newsbrands has been underlined in new research commissioned by Newsworks and presented today.

The Long Wait: tweets about John Lewis Christmas ads have been growing while sentiment declines
November 11, 2013 by Ben Hall

John Lewis Christmas ads: a Twitter comparison

John Lewis' 2013 Christmas ad was mentioned in almost 50,000 tweets in the first 24 hours after it was released